Zborníky

Zborníky z konferencií 2021

Megatrends and Media – Home officetainment

• Megatrends and Media: HOME OFFICETAINMENT [18.0 MB, application/pdf]

Zborníky z konferencií 2020

Marketing Identity 2020: COVID-2.0

• Marketing Identity 2020: COVID-2.0 - English [21.4 MB, application/pdf]
• Marketing Identity 2020: COVID-2.0 - Slovak [7.4 MB, application/pdf]

Megatrends and Media – On the Edge

• Megatrends and Media: On the Edge [35.9 MB, application/pdf]
• Megatrendy a médiá 2020: On the Edge [20.3 MB, application/pdf]

Quo Vadis Massmedia, Quo Vadis Marketing

• Quo Vadis Marketing 2020 [5.8 MB, application/pdf]
• Quo Vadis Massmedia 2020 [9.1 MB, application/pdf]

ŠVOaUK

• ŠVOaUK 2020 - Sekcia masmediálnej komunikácie [7.1 MB, application/pdf]
• ŠVOaUK 2020 - Sekcia marketingovej komunikácie [22.8 MB, application/pdf]
• ŠVOaUK 2020 - Sekcia umeleckej komunikácie a teórie digitálnych hier [8.7 MB, application/pdf]

Zborníky z konferencií 2019

Marketing Identity 2019: Offline is the new online

• Marketing Identity 2019: Offline is the New Online - English [20.3 MB, application/pdf]
• Marketing Identity 2019: Offline is the New Online - Slovak [4.2 MB, application/pdf]

Quo Vadis Massmedia, Quo Vadis Marketing

• Quo Vadis Mass Media Quo Vadis Marketing 2019 SJ [6.0 MB, application/pdf] – slovak version

ŠVOaUK

• ŠVOaUK 2019 - Sekcia umeleckej komunikácie [32.1 MB, application/pdf]
• ŠVOaUK 2019 - Sekcia masmediálnej a marketingovej komunikácie [15.7 MB, application/pdf]

Megatrends and Media – Digital Universe

• Megatrends and Media: Digital Universe [15.0 MB, application/pdf]
• Megatrendy a médiá 2019: Digital Universe [19.7 MB, application/pdf]

Zborníky z konferencií 2018

Marketing Identity – Digital mirrors

• Marketing Identity: Digital Mirrors I. [9.6 MB, application/pdf] – english version
• Marketing Identity: Digital Mirrors II. [8.0 MB, application/pdf] – english version
• Marketing Identity: Digitálne zrkadlá [12.3 MB, application/pdf] – slovak version

Megatrends and Media – Reality & Media Bubbles

• Megatrends and Media: Reality and Media Bubbles [18.5 MB, application/pdf] – english version
• Megatrendy a médiá: Realita a mediálne bubliny [17.0 MB, application/pdf] – slovak version

ŠVOaUK

• ŠVOaUK 2018 - Sekcia masmediálnej komunikácie [14.4 MB, application/pdf]
• ŠVOaUK 2018 - Sekcia marketingovej komunikácie [22.5 MB, application/pdf]
• ŠVOaUK 2018 - Sekcia umeleckej komunikácie [12.0 MB, application/pdf]

Quo Vadis Massmedia, Quo Vadis Marketing

• Quo Vadis Mass Media Quo Vadis Marketing 2018 AJ [7.0 MB, application/pdf] – english version
• Quo Vadis Mass Media Quo Vadis Marketing 2018 SJ [5.1 MB, application/pdf] – slovak version

Zborníky z konferencií 2017

Marketing Identity – Online Rules

• Marketing Identity: Online Rules - Part. 1. [20.7 MB, application/pdf] – english version
• Marketing Identity: Online Rules - Part. 2. [30.4 MB, application/pdf] – english version
• Marketing Identity: Onlinové pravidlá [12.9 MB, application/pdf]

Megatrends and Media – Media future

• Megatrends and Media: Media Future [11.4 MB, application/pdf] – english version

ŠVOaUK

• ŠVOaUK 2017 - Sekcia masmediálnej komunikácie [4.9 MB, application/pdf]
• ŠVOaUK 2017- Sekcia marketingovej komunikácie [4.8 MB, application/pdf]

Zborníky z konferencií 2016

Marketing Identity – Brands we love

• Marketing Identity: Brands we love - Part. 1. [10.8 MB, application/pdf] – english version
• Marketing Identity: Brands we love - Part. 2. [10.4 MB, application/pdf] – english version
• Marketing Identity: Značky, ktoré milujeme [9.1 MB, application/pdf]

Zborníky z konferencií 2015

Marketing Identity – Digital Life

• Marketing Identity: Digital Life - Part I. [14.3 MB, application/pdf] – english version
• Marketing Identity: Digital Life - Part II. [15.0 MB, application/pdf] – english version

Megatrends and Media – Media Farm: Totems and Tatoo

• Megatrends and Media: Media Farm - Totems and Taboo - conference proceedings [6.3 MB, application/pdf] – english version

Zborníky z konferencií 2014

Marketing Identity – Explosion of innovations

• Marketing Identity: Explosion of Innovations (conference proceedings) [4.9 MB, application/pdf] – english version

Zborníky z konferencií 2013

Marketing Identity – Design that sells

• Marketing Identity: Design that sells (conference proceedings) [9.1 MB, application/pdf] – english version

Zborníky z konferencií 2012

Nové trendy v marketingu

• Diskurzy v masmediálnych štúdiách [3.5 MB, application/pdf]
• Inovácie a vedomostná spoločnosť - Digitálny marketing - udržateľný rozvoj a návrat investícií [7.5 MB, application/pdf]
• Zodpovednosť v podnikaní - Partnerstvá podnikateľského, verejného a neziskového sektora [3.2 MB, application/pdf]

Spolupráca univerzít a podnikov

• Spolupráca univerzít a podnikov [9.3 MB, application/pdf]

15. výročie založenia UCM

• Aspekty kvality života [6.7 MB, application/pdf]

Zborníky z konferencií 2011

Nové trendy v marketingu

• Digitálny marketing [7.2 MB, application/pdf]
• 

  Interakcia masmediálnej a marketingovej komunikácie

  NTM_2011_-_Interakcia_masmedialnej_a_marketingovej_komunikacie.pdf

  5.7 MB
  196 Downloads
  Detaily

  Kategória	zborniky
  Dátum:	2. 4. 2014
• 

  Nové trendy v marketingovej komunikácii

  NTM_2011_-_Nove_trendy_v_marketingovej_komunikacii.pdf

  4.1 MB
  575 Downloads
  Detaily

  Kategória	zborniky
  Dátum:	2. 4. 2014
• 

  Špecifiká regionálneho a neziskového marketingu

  NTM_2011_-_Specifika_regionalneho_a_neziskoveho_marketingu.pdf

  3.9 MB
  330 Downloads
  Detaily

  Kategória	zborniky
  Dátum:	2. 4. 2014
• Marketingová komunikácia a media relations [3.3 MB, application/pdf]