quo vadis 2021 eng

Quo Vadis 2021 – ENG

Quo Vadis Mass Media & Marketing

We are pleased to invite you to our traditional scientific event organised by the Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava for postgraduate students and young researchers – Quo Vadis Mass Media and Marketing with the subtitle The Mass Media and Marketing of the 20´s of the 21st century – New era, new challenges, which will take place ONLINE.

The Faculty of Mass Media Communication, UCM in Trnava educates young professionals who are interested in social development and events and take responsibility in their professions.

Application form


General Information

Date: 8th April 2021
Time: 09.00 am

The conference programme will be divided into 3 parts:

  • Lecture by the creators of Slovakia´s marketing strategy in the healthcare branch.
  • The main part of the conference – presentation of contributions from foreign and domestic participants, professional discussion, networking. Selected papers will be presented in the presence of a professional colloquium.
  • Evening additional programme – discussion of experts in the branch of journalism and photography.


Discussion topics:

  • COVID-19 and the mass media.
  • Current trends and future direction of journalistic practice.
  • Media versus objective reality in the media.
  • Digital and media literacy in the current media space.
  • The influence of digital media on communication and cognitive abilities.
  • Social change in the context of digital media and digitization.
  • Development and innovation in current journalistic practice.
  • Journalism from the position of the population.
  • Creating social opinion through photography and film.
  • COVID-19 and marketing.
  • Communication tools in the era of digitization.
  • Social media and social networks in the context of marketing.
  • Environmental issues and marketing.
  • New forms of marketing in traditional media.
  • Marketing overlaps in various areas of social life.
  • Use of media and technologies in communication.
  • Brand management.
  • Internet 4.0 and its use in marketing practice.
  • Other.



Deadline for submitting your application and paying the conference fee is 26th March 2021.

You can find electronic application form above (pink button) or click here.

Conference fee

  • 25 € – for 1 contribution.

The conference fee includes the costs associated with organising the conference.

Account number

Treasury: IBAN SK878180 0000 0070 00071900
Variable symbol: 08042021
Please write „QV2021“ and your name in the note.

Important dates

Deadline for submitting your application: 26th March 2021
Deadline for submitting your contributions: 30th April 2021
Date of the conference: 8th April 2021


Guidelines for authors

Paper in English in a maximum length of 10 pages (including abstracts, keywords, illustrations, tables and a list of used literature).

Write the post directly to the default post template (available below). When quoting sources, follow the citation rules.

The presentation of the paper should not exceed 15 minutes and should be focused on the results of the work and findings


Conference Secretariat

Ing. Tamás Darázs
Mgr. Renáta Sádecká
Mgr. Jana Paveleková

e-mail: qvmm(at)fmk.sk

Univerzita sv. Cyrila a Metoda
Fakulta masmediálnej komunikácie
Námestie J. Herdu 2
917 01  Trnava

Organizing Committee:

Ing. Tamás Darázs
Mgr. Renáta Sádecká
Mgr. Jana Paveleková
Mgr. Eva Jonisová
Mgr. Natália Augustínová
Mgr. Michal Kubovics
Mgr. Branislav Oprala
Mgr. Pavel Bielik
Mgr. Alexandra Kukumbergová
Mgr. Diana Bulganová
Mgr. Marianna Urmínová
Mgr, Diana Bulganová
Mgr. Dominik Mičuda
Mgr. art. Martin Engler
Mgr. Peter Ušák
Mgr. Kristián Pribila
Mgr. Ladislav Halama

Conference Proceedings

Files to download:

Quo Vadis 2021: Pozvánka [9.3 MB, application/pdf]
Quo Vadis 2021: Invitation [9.3 MB, application/pdf]
Quo Vadis: template of contribution [46.6 KB, application/msword]
Quo Vadis: Review [52.7 KB, application/msword]
Quo Vadis: šablóna príspevku [32.9 KB, application/msword]
Quo Vadis: recenzný posudok [53.8 KB, application/msword]
Citation rules

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