Megatrends and Media 2019

General information

Date: April, 16^th  – 17^th 2019 Time: 09.00 am Place: Smolenice castle

The international scientific conference held annually by the Faculty of Mass Media Communication UCM in Trnava has become a traditional event attended and supported by renowned media studies theorists and researchers as well as media professionals. The goal of the conference is to present and exchange the current knowledge and experience reflecting media and trends connected to them nowadays (for more details, please see annotations of the individual sections).

Section 1: “Across the Universe” / Media Production
Section 2: “Lost in (Hyper)Space” / Media Education, Literacy and Language
Section 3: “No Man’s Sky” / Playful Media
Section 4: “Interstellar” / Innovative Marketing and Advertising Practices 

Conference fee

• 150 € – a conference paper in English (these papers will be published in conference proceedings, and then submitted for evaluation to renowned international citation databases Web of Science, Scopus, ERIH PLUS, EBSCO, etc. In case of co-authorship, each co-author pays conference fee 70 € (whether attending the conference or not).
• 100 € – conference papers written in Slovak, Czech or Polish language, or conference papers submitted in different languages (to be published in standard double-blind peer reviewed conference proceedings). In case of co-authorship, each co-author pays conference fee 50 € (whether attending the conference or not).

The conference fee covers rental of the venue, printing of conference documents and publications (including double-blind peer-reviewed conference proceedings), various refreshments served throughout the event and evening banquet expenses. Please note that the fee is paid in cash, during registration procedures at the venue. In case this form of payment does not suit you, let us know while filling the registration form and do not hesitate to contact us via the conference e-mail for more information. Please note that the general conference fee does not cover lunch and accommodation fees.

Lunch Fees

• 16^th April 2019 – lunch = 10 €
• 17^th April 2019 – lunch = 10 €

Please note that lunch fees are paid only in cash, during registration procedures at the venue. Lunch is optional; expressing your interest in having lunch is a part of the electronic application form. Other snacks and drinks served during the conference – including banquet dinner – are fully covered by the conference fee.

Programme

• Megatrends and Media 2019: Programme [2.0 MB, application/pdf]

The participants will be provided with the detailed schedule of discussion sessions and programme at the registration. Digital version is available below.

Accommodation

Smolenice Castle: 1 person = 35 €/1 night (Accomodation in a single room costs 50 €/night)

Please note that the accommodation fee is paid in cash during registration procedures. In case you would like to use this service, please express your interest by choosing the appropriate option included in the electronic application form.

Summary of the most important data and information:

• 29^th March 2019 – deadline for filling the registration / annotation submission
• 1^st May 2019 – deadline for submitting your conference papers (having the annotation approved)
• 16^th– 17^th April 2019 – date of the conference

Sections

Discussion sessions will be divided into the following sections:

• Section 1: “Across the Universe” / Media Production
• Section 2: “Lost in (Hyper)Space” / Media Education, Literacy and Language 
• Section 3: “No Man’s Sky” / Playful Media
• Section 4: “Interstellar” / Innovative Marketing and Advertising Practices 

1. “Across the Universe” / Media Production

Chairs: Prof. PhDr. Hana Pravdová, PhD. / Assoc. Prof. PhDr. Ján Višňovský, PhD. / PhDr. Jana Radošinská, PhD.

DISCUSSION TOPICS:

• the Universe expanding, the Earth growing smaller? Media globalization trends and their consequences in relation to national media markets,
• A Space Odyssey of media production – today’s media producers and their routines, issues of seriality and media recycling. Strategies of media production. Media creativity (or its lack thereof),
• wiping stardust from our eyes (traditional journalism, online journalism, social media journalism, and other ways of disseminating news and opinions),
• crossing the Universe – cultural, technological and economic aspects of media convergence,
• seeing stars – audiovisual media production, media spectacularity and celebrity culture,
• heroes of the Universe reborn or rather remade: protagonists, narratives and storytelling modes preferred by contemporary media,
• watching skywatchers (understanding new types of media audiences, fans, social media users, and their volatile preferences),
• looking behind the gates, or issues of media ownership and media oligarchies. Media moguls and their social, cultural, political and economic influence.

2. “Lost in (Hyper)Space” / Media Education, Literacy and Language 

Chairs: Prof. PhDr. Miloš Mistrík, DrSc. / Assoc. Prof. PhDr. Zora Hudíková, PhD. / Assoc. Prof. Mgr. Norbert Vrabec, PhD.

DISCUSSION TOPICS: 

• education as a stairway to virtual creativity and abandoning traditional databases and resources,
• from globalisation of communication to the new digital tower of Babylon,
• advanced language technologies and linguistic research in the digital age,
• how not to lose yourself in (hyper)space? New orientation and navigation in the social sphere,
• deciphering around the clock news – mechanisms of creating fake news and consequences of living in the post-truth society,
• detecting ancient aliens – tools and strategies for identifying misinformation and propaganda in (hyper)space,
• freedom of speech and right to obtain information versus social responsibility of the media,
• the contexts of transparent and trusted online communication.

3. “No Man’s Sky” / Playful Media

Chairs: Mgr. Michal Kabát, PhD. / Mgr. Zdenko Mago, PhD. / Mgr. Lenka Rusňáková, PhD. DISCUSSION TOPICS:

• is there a final frontier? Gamers, streamers, spectators and transformation of interactive users’ roles,
• exploring the galactic core (game mechanics in terms of gaming and non-gaming media consumption),
• watching over the horizon – goals in the game industry and education focusing on game studies,
• igniting the space engines – present situation and future of extended reality experiences,
• launching probes – marketing, monetization and the fine line between gaming and gambling,
• globular clusters, or non-competitive multiplayer modes and other emerging trends related to currently popular online games,
• legends of the Universe – interactive narrativity and recent crisis of story-driven games market.

4. “Interstellar” / Innovative Marketing and Advertising Practices

Chairs: Prof. Ing. Anna Zaušková, PhD. / Mgr. Vladimíra Jurišová, PhD. / Mgr. Dáša Mendelová, PhD.

DISCUSSION TOPICS:

• new practices, trends and innovation in the solar system of marketing – creative marketing strategies and advertising in the 21^st century,
• Earth-based consumers of today and their shopping behaviour,
• green, socially responsible and ethical marketing – is there a chance to not turn our planet into a barren moonscape filled with solid waste, packaging materials and plastic?
• social media and their significance in the times of ‘space storms’ – a swirling vortex of colliding opinions, protests, demonstrations and violent outbursts,
• Facebook versus Instagram – will Facebook be consumed by a black hole, is Instagram the brightest star of the social networking galaxy?
• starry (personal, corporate and product) brands and their radiant success stories,
• wandering across the Milky Way and navigating by the stars – tourism marketing and the ways of presenting significant places to visit.

SCIENTIFIC PARTNERS

The Institute of Theatre and Film Research of the Slovak Academy of Sciences The Polish Academy of Sciences (Branch in Katowice) The Institute of Political Science of the Slovak Academy of Sciences The Centre for Innovation, Technology Transfer and Development Foundation of the University of Silesia (Poland) The Polish PR Association

Guidelines for authors

Submission of annotations: 29^th March 2019 Submission of papers: 1^th May 2019

Please send your papers in English, Slovak, Czech or other language (max. 20 standard pages) including abstracts, key words (abstract and key words must be submitted in two language versions – mother language and English), illustrations, charts and bibliography in text editor MS Word by the date mentioned above at the latest to the e-mail address: megatrends-media(at)fmk.sk.

We kindly ask you to use the pre-set paper template available below.

Text format

• Font type: Times New Roman
• Font size: 12 pt
• Alignment: justified
• Spacing: 1
• All margins: top and bottom 2,5 cm, right and left 2 cm
• Chart description: above the chart, including the reference
• Illustration description: under the illustration, including the reference
• Bibliographic references or notes: please use numbered footnotes on the relevant page in accordance with citation rules.

Content arrangement of the paper

Please see paper template available below.

• Title of the paper in English (14 pt, bold, CAPITAL letters, align centre)
• Name and surname of the author/authors (14 pt, italics, align centre)
• Abstract in English – max. 15 lines
• Key words in English – max. 10 words
• Titles of the chapters (14 pt, bold)
• Text of the paper
• List of references – according to FMK´s citation rules
• Contact details – name(s) of the author/authors with full academic degrees, name and address of the affiliated organisation, e-mail(s) of the author/authors (align left).

In case the contributions meet the given requirements, the received papers will be published in peer-reviewed conference proceedings. All texts as submitted must be original, so-far-unpublished (please see the Editorial Policy tab).

Conference outputs:

• Selected papers written and submitted in English will be published in the scientific journal European Journal of Science and Theology (EJST) which is indexed in the Scopus database. The journal’s editorial board (in cooperation with the scientific committee of the conference) will perform selection of the best texts that are also relevant to EJST´s scope and scholarly orientation. The selected works will be published by the end of 2018.
• Conference proceedings in English submitted for evaluation to databases Web of Science, Scopus, ERIH PLUS, EBSCO (please note that the selected texts have to meet all requirements related to academic texts in English; the highest quality of professional translation is required).
• Conference proceedings that include papers submitted by authors who wish to publish their conference contributions in Slovak, Czech, Polish or any other language than English.

Important notice: We would like to inform the conference participants that all annotations of conference papers will be assessed by the scientific committee of the conference. Please note that the annotations have to match scientific, linguistic, stylistic and ethical criteria related to publishing academic texts of this kind.

Files to download:

• Megatrends and Media: template of contribution [84.5 KB, application/msword]

Editorial Policy

„Megatrends and Media“ are scientific peer reviewed conference proceedings published annu­ally by the Faculty of Mass Media Communication at UCM in Trnava. The proceedings are dedicated to present the most significant theoretical, research and professional contributions to the international scientific conference “Megatrends and Media” in order to provide the selected pa­pers with wider scientific and professional recognition.

Files to download:

• Megatrends and Media: Editorial Policy [312.0 KB, application/pdf]

List of reviewers

Prof. PhDr. Miloš Mistrík, DrSc.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Prof. PhDr. Nataliya Panasenko, DrSc. 
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Prof. Diab Al-Badayneh Mutah
University, Amman, Jordan

Prof. Dr. Peter A. Bruck, Ph.D.
Research Studios Austria Forschungsgesellschaft mbH, Austria

Prof. David Buckingham, PhD., MA, BA
Loughborough University, United Kingdom

Prof. Dr. Alexander Fedorov
Anton Chekhov Taganrog State Pedagogical Institute, Russian Federation

Prof. PhDr. Slavomír Gálik, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Prof. Dr. sc. Denis Jelačić
The University of Zagreb, Croatia

Prof. Dr. Friedrich Krotz
University of Bremen, Germany

Prof. PhDr. Hana Pravdová, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Prof. Jozef M. M. Ritzen
The United Nations University, The Netherlands

Prof. José Manuel Pérez Tornero, PhD.
Universitat Autonoma de Barcelona, Spain 

Assoc. Prof. Stefan Stanciugelu, Ph.D.
National University of Political Studies and Public Administration in Bucharest, Romania

Assoc. Prof. PhDr. Ľudmila Čábyová, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Krzysztof Gajdka, PhD.
University of Economics in Katowice, Poland

Assoc. Prof. PhDr. Marek Hrubec, Ph.D.
Centre of Global Studies, Czech Academy of Sciences, Czech Republic

Assoc. Prof. PhDr. Zora Hudíková, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Mgr. Ondřej Roubal, Ph.D.
University of Finance and Administration, Czech Republic

Assoc. Prof. Mgr. Art. Jozef Sedlák
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Andrei Taranu, PhD.
National School of Political Studies and Public Administration, Romania

Assoc. Prof. Ing. Andrej Trnka, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. PhDr. Ján Višňovský, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Assoc. Prof. Mgr. Norbert Vrabec, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Zuzana Bučková, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Michal Kabát, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

PhDr. Jakub Končelík, Ph.D.
Charles University in Prague, Czech Republic

Mgr. Zdenko Mago, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Dáša Mendelová, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Juliána Mináriková, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

PhDr. Peter Murár, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic 

PhDr. Jana Radošinská, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Mgr. Lenka Rusňáková, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

JUDr. PhDr. Martin Solík, PhD.
University of SS. Cyril and Methodius in Trnava, Slovak Republic

Organisers

Contacts:

E-mail: megatrends-media(at)fmk.sk

JUDr. PhDr. Martin Solík, PhD. Mgr. Lenka Rusňáková, PhD.

Faculty of Mass Media Communication University of SS. Cyril and Methodius in Trnava Nám. J. Herdu 2 917 01 Trnava Slovak Republic