On Tuesday, the 5th November 2019, Marketing Identity, a traditional autumn conference took place in the Smolenice Castle. The subtitle of this year’s conference was ‘Offline is the new online’.
Many well-known companies has started to realize that commercial messages have been loosing their uniqueness, authenticity. The companies try to induce a change; they get back to offline. No matter that offline was present in the commercials ever since, its power nowadays strengthens. In the online world, it is the offline marketing that brings up new experience. Several prominent professionals were invited, such as Daniel Abrahám from Effectivity Agency, Sharon Thach from Tennessee University, Henrieta Borowiecka from SND and many others.